I am an Associate Professor of Marketing at the College of Business and Economics at California State University Los Angeles.
I am particularly interested in studying non-mainstream consumers. I teach undergraduate and graduate-level marketing courses with a focus on social marketing, sustainability, and civic engagement. I study consumers within cultural contexts and conduct qualitative research.
You can access some of my academic work under the Publications page or contact me for more information.
CONTACT:
Dr. Mine Üçok Hughes
Department of Marketing
California State University Los Angeles
5151 State University Drive
Los Angeles, CA 90032
Email: mine.ucokhughes@calstatela.edu